The Science of Happier Spending: Behavioral Finance Insights with Brendan Frazier (Ep. 61)
What if money could buy happiness, but only if you knew how to spend it?
In this episode, I sit down with Brendan Frazier, Chief Behavioral Officer at RFG Advisory, to uncover five practical, research-backed ways to feel more joy and purpose in your retirement spending. We talk about how aligning spending with values can remove guilt and increase fulfillment, especially for women navigating major life transitions like divorce or widowhood.
Brendan discusses:
- Why spending on experiences creates lasting happiness over buying material things
- How to “buy time” and use money to focus on what matters most
- The psychological benefits of delayed gratification
- Why generosity lights up the brain’s reward center more than self-spending
- The key difference between spending more and spending better
- And more!
Resources:
- Get Your FREE Simply Retirement Roadmap
- Widom of Wealth Video Series
- Happy Money: The Science of Happier Spending by Elizabeth Dunn and Dr. Michael Norton
- The Psychology of Money by Morgan Housel
- Die With Zero by Bill Perkins
Connect with Eric Blake:
- www.TheSimplyRetirementPodcast.com
- Join the Simply Retirement Newsletter
- Ask a Question or Suggest a Topic for the Podcast
- Blake Wealth Management
- YouTube
Connect with Brendan Frazier:
- LinkedIn: Brendan Frazier
- Website: RFG Advisory
- Podcast: The Human Side of Money
- Email: bfrazier@rfgadvisory.com
About our Guest:
Brendan Frazier is the Chief Behavioral Officer at RFG, the host of The Human Side of Money podcast, and a nationally recognized voice on behavioral finance. After starting his career as a consultant to financial advisors around the country, he started his own financial advisory business and was twice named one of Investopedia’s Top 100 Financial Advisors in the U.S. Most recently, he built a global training platform to help financial advisors and their clients better understand the behavioral, psychological, and emotional sides of money. When he’s not diving into the latest behavior and psychology research, he is spending time with his wife Shannon and three kids, Brooks, Shepherd, and Merritt. And, he welcomes all unsolicited advice on how to successfully raise three kids.
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